11 stories found for
The anatomy of mobile ad fraud: Click Injection
In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs
Read our Latest Report: The Outcomes & Biggest Mobile Ad Fraud Schemes of 2019
This report includes the 2019 insights as well as some of the most prominent cases that showed the biggest fraud schemes in the industry
What to Expect From Mobile Ad Fraud in 2020
With the beginning of a new decade upon us and many challenges ahead, we've curated the list of mobile ad fraud trends to know in 2020
Fraudsters found a new way to steal revenue from advertisers - Complex VTA Spoofing
Fraudsters have upped the ante and are now operating under a new scheme - Complex VTA Spoofing, which is the method of faking tracking links to spoof clicks as impressions
How ZiMAD boosts performance and saves marketing budget with Scalarr anti-fraud
Find out how ZiMAD leverages Scalarr’s Anti-Fraud Solution to fight mobile ad fraud, save marketing budget, and boost performance
Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data
Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rules the best idea when it comes to f...
The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...