Highlights from MAU Vegas 2019 collected for you by Scalarr
The MAU conference has grown into one of the most important mobile events in the world and should be on the calendar of all m...
How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud
Intelligent Device Farms are one of the newest and smartest fraud types in the industry that goes undetected for a long time
In 2019 the level of fraudsters’ sophistication increased dramatically: they have learned to blend together different techniques and manipulate the system by imitating real user beha...
Soft Fraud comes out of publishers that are dragging a part of the advertiser's organic traffic to themselves, manipulating display / click attribution models
True Machine Learning is the Strongest Weapon to Fight App Install Ad Fraud - A Fireside Chat with Draftkings. MAU 2019
Don’t let fraud dictate your user acquisition strategy. Learn why a manual, rules-based approach to fraud detection pales in comparison to an advanced machine learning based approach
The issue with rules is that they tend to be outdated very quickly. Fraudsters are able to reverse-engineer them very quickly and you are not protected let alone from any sophisticat...
The MAU conference has grown into one of the most important mobile events in the world and should be on the calendar of all mobile-focused marketers
Smart Bots can fully emulate user behavior with high accuracy by performing in-app activities for up to 30 days after install
Why “Trusted” Traffic Sources May No Longer Be Trustworthy
Redistributing marketing budgets to "trusted" sources isn’t a cure-all solution, and there are pros and cons for using both "blind" and "trusted" sources in any marketing campaign
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