How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud
Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect
Stop fraud - Take control!
Incentive Fraud happens when real users are motivated to install an app/game in return for receiving some form of reward
Reverse engineering as one of the most advanced tools of fraudsters
With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and channels of reverse engineering
Most anti-fraud solutions show too much information publicly and are easily reverse-engineered by fraudsters so they can emulate real users. Their Device Farms can fake post-install ...
Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud
The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...
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