Research

The anatomy of mobile ad fraud: Bots

Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud

Real-time app install ad fraud prevention: is it working?

The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...

How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud

There is less room for "gut feelings" and applying old learning to the ever-changing mobile landscape

The anatomy of mobile ad fraud: Click Injection

In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs

The anatomy of mobile ad fraud: Click Spam

Stay ahead of fraudsters by understanding the anatomy of classic Click Spam
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What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools

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