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Scalarr and mParticle cooperate to provide accurate fraud detection

Clients using Scalarr and mParticle can enrich existing data with valuable data points from first-, second-, and third-party sources, further increasing the accuracy and completeness...
Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business
Reverse engineering as one of the most advanced tools of fraudsters

Real-time app install ad fraud prevention: is it working?

The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...

What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools

Learn how machine learning can help mobile app developers to stop app install ad fraud

Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it

The one thing that moves user acquisition the wrong way

Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way
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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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