25 stories found for

MAU 2019 - Rock on mobile growth!

Stop fraud - Take control!
Scalarr 2018 Stevie Awards

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

You set the ambitious goals just because you cannot be successful in other ways and you hire the best team to help you with that

Highlights from MAU Vegas 2019 collected for you by Scalarr

The MAU conference has grown into one of the most important mobile events in the world and should be on the calendar of all mobile-focused marketers

True Machine Learning is the Strongest Weapon to Fight App Install Ad Fraud - A Fireside Chat with Draftkings. MAU 2019

Don’t let fraud dictate your user acquisition strategy. Learn why a manual, rules-based approach to fraud detection pales in comparison to an advanced machine learning based approach
The issue with rules is that they tend to be outdated very quickly. Fraudsters are able to reverse-engineer them very quickly and you are not protected let alone from any sophisticat...

The anatomy of mobile ad fraud: Mixed Fraud

In 2019 the level of fraudsters’ sophistication increased dramatically: they have learned to blend together different techniques and manipulate the system by imitating real user beha...

The anatomy of mobile ad fraud: Intelligent Device Farms

Intelligent Device Farms are one of the newest and smartest fraud types in the industry that goes undetected for a long time
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Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data

Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rul...

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and cha...

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