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Highlights from MAU Vegas 2019 collected for you by Scalarr

The MAU conference has grown into one of the most important mobile events in the world and should be on the calendar of all mobile-focused marketers

The anatomy of mobile ad fraud: Smart Bots

Smart Bots can fully emulate user behavior with high accuracy by performing in-app activities for up to 30 days after install

Why “Trusted” Traffic Sources May No Longer Be Trustworthy

Redistributing marketing budgets to "trusted" sources isn’t a cure-all solution, and there are pros and cons for using both "blind" and "trusted" sources in any marketing campaign

The anatomy of mobile ad fraud: Modified Click Spam

Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect

MAU 2019 - Rock on mobile growth!

Stop fraud - Take control!

The anatomy of mobile ad fraud: Incentive

Incentive Fraud happens when real users are motivated to install an app/game in return for receiving some form of reward

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