Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way
Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it
The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...
Stay ahead of fraudsters by understanding the anatomy of classic Click Spam
In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs
Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud
Most anti-fraud solutions show too much information publicly and are easily reverse-engineered by fraudsters so they can emulate real users. Their Device Farms can fake post-install ...