27 stories found for

Scalarr won Effective mobile marketing awards
Highlight Post - 1099 x 631 px - ZiMAD.jpg

Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine learning. Read on and see why ML-b...

The Ugly Truth About Fraud in 2019

The most popular fraud types are in fact bots and smart bots, which are both responsible for 57% of all mobile ad fraud in 2019

Fraudsters found a new way to steal revenue from advertisers - Complex VTA Spoofing

Fraudsters have upped the ante and are now operating under a new scheme - Complex VTA Spoofing, which is the method of faking tracking links to spoof clicks as impressions
Latest Trends in Mobile Ad Fraud 2019

Q&A With Mikhail Biteryakov, Traffic Analyst at Joom: The Recipe to Optimize User Acquisition

Every great recipe is made up of detailed ingredients, and Mikhail Biteryakov - traffic analyst at Joom - shares his unique formula to optimize user acquisition
Read also

Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data

Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rul...

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and cha...

Work with us, contact us

By submitting a form via this website, you consent that your contact can be used for the purpose of contacting you, responding to your query or directing you to the appropriate person within Scalarr.

Thank you!

We have received your request and will be in touch shortly.