6 stories found for

The realities of the traffic purchase market

The mobile ad spending is huge and account for 62.5% of the total cost of digital advertising. Find out how to spend your budget on real users and not give it to fraudsters

What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools

Why “Trusted” Traffic Sources May No Longer Be Trustworthy

Redistributing marketing budgets to "trusted" sources isn’t a cure-all solution, and there are pros and cons for using both "blind" and "trusted" sources in any marketing campaign

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

You set the ambitious goals just because you cannot be successful in other ways and you hire the best team to help you with that

Shopping apps is a tidbit for mobile fraudsters in 2018: dive insight into Joom experience

Shopping apps, for which the CPI is 35% higher than the average, are at high risk for the mobile ad fraud. Let’s dive into Joom experience of dealing with the app install fraud
Huuuge Games interview
Read also

What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud ...

Learn how machine learning can help mobile app developers to stop app install ad fraud

Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it

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