8 stories found for

The realities of the traffic purchase market

The mobile ad spending is huge and account for 62.5% of the total cost of digital advertising. Find out how to spend your budget on real users and not give it to fraudsters

What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools

Why “Trusted” Traffic Sources May No Longer Be Trustworthy

Redistributing marketing budgets to "trusted" sources isn’t a cure-all solution, and there are pros and cons for using both "blind" and "trusted" sources in any marketing campaign

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

You set the ambitious goals just because you cannot be successful in other ways and you hire the best team to help you with that

The anatomy of mobile ad fraud: Mixed Fraud

In 2019 the level of fraudsters’ sophistication increased dramatically: they have learned to blend together different techniques and manipulate the system by imitating real user beha...

Q&A With Mikhail Biteryakov, Traffic Analyst at Joom: The Recipe to Optimize User Acquisition

Every great recipe is made up of detailed ingredients, and Mikhail Biteryakov - traffic analyst at Joom - shares his unique formula to optimize user acquisition

Shopping apps is a tidbit for mobile fraudsters in 2018: dive insight into Joom experience

Shopping apps, for which the CPI is 35% higher than the average, are at high risk for the mobile ad fraud. Let’s dive into Joom experience of dealing with the app install fraud
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Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data

Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rul...

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and cha...

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