The mobile ad spending is huge and account for 62.5% of the total cost of digital advertising. Find out how to spend your budget on real users and not give it to fraudsters
The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools
Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way
Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it
The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...
Stay ahead of fraudsters by understanding the anatomy of classic Click Spam
In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs