28 stories found for

Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine learning. Read on and see why ML-b...

True Machine Learning is the Strongest Weapon to Fight App Install Ad Fraud - A Fireside Chat with Draftkings. MAU 2019

Don’t let fraud dictate your user acquisition strategy. Learn why a manual, rules-based approach to fraud detection pales in comparison to an advanced machine learning based approach
The issue with rules is that they tend to be outdated very quickly. Fraudsters are able to reverse-engineer them very quickly and you are not protected let alone from any sophisticat...

Learn how machine learning can help mobile app developers to stop app install ad fraud

Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it
Scalarr won Effective mobile marketing awards

The Ugly Truth About Fraud in 2019

The most popular fraud types are in fact bots and smart bots, which are both responsible for 57% of all mobile ad fraud in 2019
The Ultimate Guide to Mobile Ad Fraud Types 2.0

Fraudsters found a new way to steal revenue from advertisers - Complex VTA Spoofing

Fraudsters have upped the ante and are now operating under a new scheme - Complex VTA Spoofing, which is the method of faking tracking links to spoof clicks as impressions
Read also

Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data

Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rul...

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and cha...

Work with us, contact us

By submitting a form via this website, you consent that your contact can be used for the purpose of contacting you, responding to your query or directing you to the appropriate person within Scalarr.

Thank you!

We have received your request and will be in touch shortly.