9 stories found for

The realities of the traffic purchase market

The mobile ad spending is huge and account for 62.5% of the total cost of digital advertising. Find out how to spend your budget on real users and not give it to fraudsters

What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools

The one thing that moves user acquisition the wrong way

Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way

Learn how machine learning can help mobile app developers to stop app install ad fraud

Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it

True Machine Learning is the Strongest Weapon to Fight App Install Ad Fraud - A Fireside Chat with Draftkings. MAU 2019

Don’t let fraud dictate your user acquisition strategy. Learn why a manual, rules-based approach to fraud detection pales in comparison to an advanced machine learning based approach
The issue with rules is that they tend to be outdated very quickly. Fraudsters are able to reverse-engineer them very quickly and you are not protected let alone from any sophisticat...

The anatomy of mobile ad fraud: Mixed Fraud

In 2019 the level of fraudsters’ sophistication increased dramatically: they have learned to blend together different techniques and manipulate the system by imitating real user beha...
Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business
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Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data

Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rul...

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and cha...

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