16 stories found for

Shopping apps is a tidbit for mobile fraudsters in 2018: dive insight into Joom experience

Shopping apps, for which the CPI is 35% higher than the average, are at high risk for the mobile ad fraud. Let’s dive into Joom experience of dealing with the app install fraud

Mobile fraud is big business: here’s how game developers are fighting back

Gaming advertisers often have significant marketing budgets at their disposal, making the mobile gaming industry particularly interesting and attractive to fraudsters
Scalarr won Effective mobile marketing awards

The anatomy of mobile ad fraud: Intelligent Device Farms

Intelligent Device Farms are one of the newest and smartest fraud types in the industry that goes undetected for a long time

The anatomy of mobile ad fraud: Mixed Fraud

In 2019 the level of fraudsters’ sophistication increased dramatically: they have learned to blend together different techniques and manipulate the system by imitating real user beha...

The anatomy of mobile ad fraud: Soft Fraud

Soft Fraud comes out of publishers that are dragging a part of the advertiser's organic traffic to themselves, manipulating display / click attribution models

The anatomy of mobile ad fraud: Smart Bots

Smart Bots can fully emulate user behavior with high accuracy by performing in-app activities for up to 30 days after install
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Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data

Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rul...

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and cha...

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