17 stories found for

Shopping apps is a tidbit for mobile fraudsters in 2018: dive insight into Joom experience

Shopping apps, for which the CPI is 35% higher than the average, are at high risk for the mobile ad fraud. Let’s dive into Joom experience of dealing with the app install fraud

Mobile fraud is big business: here’s how game developers are fighting back

Gaming advertisers often have significant marketing budgets at their disposal, making the mobile gaming industry particularly interesting and attractive to fraudsters

Scalarr Results 2019: A Year in Review

For Scalarr, this year was full of achievements, stellar headlines, new discoveries, consistent growth, and challenges to learn from. Take a short trip down memory lane with us and l...
Scalarr won Effective mobile marketing awards

The anatomy of mobile ad fraud: Intelligent Device Farms

Intelligent Device Farms are one of the newest and smartest fraud types in the industry that goes undetected for a long time

The anatomy of mobile ad fraud: Mixed Fraud

In 2019 the level of fraudsters’ sophistication increased dramatically: they have learned to blend together different techniques and manipulate the system by imitating real user beha...

The anatomy of mobile ad fraud: Soft Fraud

Soft Fraud comes out of publishers that are dragging a part of the advertiser's organic traffic to themselves, manipulating display / click attribution models
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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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