7 stories found for

Fraud is a big business.jpg

The anatomy of mobile ad fraud: Click Injection

In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs

The anatomy of mobile ad fraud: Bots

Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud

The Ultimate Guide to App Install Fraud Types

This report equips app marketers to make data-informed decisions while assessing the quality of acquired installs
Huuuge Games interview

Shopping apps is a tidbit for mobile fraudsters in 2018: dive insight into Joom experience

Shopping apps, for which the CPI is 35% higher than the average, are at high risk for the mobile ad fraud. Let’s dive into Joom experience of dealing with the app install fraud

Mobile fraud is big business: here’s how game developers are fighting back

Gaming advertisers often have significant marketing budgets at their disposal, making the mobile gaming industry particularly interesting and attractive to fraudsters
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What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud ...

Learn how machine learning can help mobile app developers to stop app install ad fraud

Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it

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