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Learn how machine learning can help mobile app developers to stop app install ad fraud

Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it

The anatomy of mobile ad fraud: Click Injection

In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs

The anatomy of mobile ad fraud: Bots

Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud

The anatomy of mobile ad fraud: Device Farms

Most anti-fraud solutions show too much information publicly and are easily reverse-engineered by fraudsters so they can emulate real users. Their Device Farms can fake post-install ...

The anatomy of mobile ad fraud: Incentive

Incentive Fraud happens when real users are motivated to install an app/game in return for receiving some form of reward

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The anatomy of mobile ad fraud: Modified Click Spam

Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect
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What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud ...

Learn how machine learning can help mobile app developers to stop app install ad fraud

Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it

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