6 stories found for

What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools

Real-time app install ad fraud prevention: is it working?

The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and channels of reverse engineering

The anatomy of mobile ad fraud: Modified Click Spam

Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect

Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data

Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rules the best idea when it comes to f...

Shopping apps is a tidbit for mobile fraudsters in 2018: dive insight into Joom experience

Shopping apps, for which the CPI is 35% higher than the average, are at high risk for the mobile ad fraud. Let’s dive into Joom experience of dealing with the app install fraud
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What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud ...

Learn how machine learning can help mobile app developers to stop app install ad fraud

Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it

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