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The Ultimate Guide to Mobile Ad Fraud Types 2.0

Fraudsters found a new way to steal revenue from advertisers - Complex VTA Spoofing

Fraudsters have upped the ante and are now operating under a new scheme - Complex VTA Spoofing, which is the method of faking tracking links to spoof clicks as impressions

How Does Mobile Ad Fraud Impact Your ROI?

The hidden costs of mobile ad fraud impact can be multiple times higher than direct losses shown in the report of your anti-fraud solution
Reverse engineering as one of the most advanced tools of fraudsters

The anatomy of mobile ad fraud: Bots

Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud

Real-time app install ad fraud prevention: is it working?

The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...

How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud

There is less room for "gut feelings" and applying old learning to the ever-changing mobile landscape
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Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data

Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rul...

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and cha...

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