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Q&A With Mikhail Biteryakov, Traffic Analyst at Joom: The Recipe to Optimize User Acquisition

Every great recipe is made up of detailed ingredients, and Mikhail Biteryakov - traffic analyst at Joom - shares his unique formula to optimize user acquisition

The one thing that moves user acquisition the wrong way

Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr first-hand from the company's founders.

How Does Mobile Ad Fraud Impact Your ROI?

The hidden costs of mobile ad fraud impact can be multiple times higher than direct losses shown in the report of your anti-fraud solution
Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business

True Machine Learning is the Strongest Weapon to Fight App Install Ad Fraud - A Fireside Chat with Draftkings. MAU 2019

Don’t let fraud dictate your user acquisition strategy. Learn why a manual, rules-based approach to fraud detection pales in comparison to an advanced machine learning based approach
The issue with rules is that they tend to be outdated very quickly. Fraudsters are able to reverse-engineer them very quickly and you are not protected let alone from any sophisticat...
Why Trusted Traffic Sources May No Longer Be Trustworthy
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Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data

Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rul...

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and cha...

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