The Ultimate Guide to App-Install Fraud Types

«This report equips app marketers to make
data-informed decisions while assessing the quality of acquired installs».

In 2017 app-install fraud losses were more than $3.6 billion. According to Scalarr’s estimate, the financial damage caused by app-install ad fraud could reach $4.6 billion in 2018.

Highlights from the report include:

  1. The detailed description of each type of fraud, including new and modified ones.
  2. How mobile fraudsters work and what techniques they use.
  3. Signs you're at risk and best practices how to deal with mobile ad fraud.
  4. Global app-install ad fraud market in numbers and Scalarr findings.

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