Protection Suite
Advanced AI-enabled Anti-fraud Toolkit for Mobile
Marketers and User Acquisition PROs
Prevention Layer
Boost ROAS and minimize CPI by avoiding
fraudulent ad placements
Prevention
MMP
Detection
Traffic
Ad Request
Bid
Impression
Click
Clean Traffic
Block
Prevention
Boost ROAS and minimize CPI by avoiding
fraudulent ad placements
Works for:
Facebook Audience Network
SDK Networks
Performance DSP
Blocks fraud before the impression happens so it
doesn't affect eCPI, the number of paid
installs, or conversions.
Ideal for the iOS 14 and SKAdNetwork era
Learn more
On average, for our customers
Over a 12-month period, 10 of our biggest customers significantly
improved the performance of their CPI campaigns.
Example
25% lower eCPI
38% of ad budget
losses averted
20% more installs for given
ad budget
Prevention Optimizing and cleaning up traffic before data gets to MMPs,
which allows for lowering attribution costs, and providing
clean data for further optimizations.
Tenjin
Singular
Kochava
Mparticle
Adjust
AppsFlyer
Branch
Detection Detect complex types of fraud in already attributed
installs and can be connected to any MMP by using
state-of-art AI algorithms
Detection Layer
Detect the most complex fraud types with our
state-of-the-art AI detection
Detection
Detection of all types of fraud, regardless of complexity level,
in attributed installs. The system can be connected
to any MMP via state-of-the-art AI algorithms
Impressions
Clicks
Installs
Registrations
Activity
Purchases
Click Spam
Click Injection
Device Farms
Smart Bots
VTA Spoofing
Human
Our artificial intelligence engine analyzes
thousands of data points to detect anomalies
in traffic or user behavior. It even detects AI-enabled fraud
In addition to detecting “traditional” types of fraud,
Scalarr Detection™ learns from traffic and can
detect the slightest anomalies like incentivized human
traffic, auto redirects, or VTA spoofing.
Directly saves up to
60% of ad budget.
Detects ~40% more fraud on
average. Allows to scale
while keeping ROAS
By using the power of data, we negotiate
refunds for our clients, fiercely protecting ad
spending budgets while keeping good relations with
publishers and ad networks.
Reject Negotiations
Without
With
500 000
Real impressions
App ID #1
1 000 000
Fraud impressions
App ID #2
500 000
Fraud impressions
App ID #3
2 000 000
Real impressions
App ID #4
1 000 000
Fraud impressions
App ID #5
500
Installs
500
Installs
0
Installs
2000
Installs
1000
Installs
$ 2.50
eCPI
40 000
Installs per
$ 100 000
15 000
Fraud installs per
$ 100 000
$ 37 500
Lost to fraud
installs
$ 2.00
50 000
0
0
= $ 2.50 $ 2 2500 + 1500 2.5M + 2.5M eCPI CPM Rate Installs Impressions
= 40 000 $ 2.50 $ 100 000 Installs per
$ 100 000
per install Budget
15 000 1500 4000 $ 100 000 $ 2.50 Fraud installs per
$ 100 000
Fraud installs all install Budget eCPI = x
15 000 $ 2.50 $ 37 500 Fraud
installs
eCPI Lost to fraud
installs
= x