Protection Suite TM
Advanced AI Enabled Anti-Fraud Toolkit for Mobile Marketers and User
Acquisition PROs
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Prevention Layer
Boost conversions avoiding fraud ad placements
Prevention
MMP
Detection
Prevention
MMP
Detection
Traffic
Ad Request
Bid
Impression
Click
Clean Traffic
Block
Prevention
Prevention Layer
Boost conversions avoiding fraud ad placements
Boost conversions avoiding fraud ad placements
Works for:
Facebook Audience Network
SDK Networks
Performance DSP
Blocks fraud before the impression level so it does not spoil eCPI and
number of paid installs or conversions
Ideal for the iOS 14 and SKAdNetwork era
Learn more
Traffic
Ad Request
Bid
Impression
Click
Clean Traffic
Block
Improve Marketing Performance
See Case Study
25% lower eCPI
38% of ad budget losses
averted
20% more installs for given
ad budget
Prevention Boosting and cleaning up traffic before the data even gets to MMP, so it is also
lowering the attribution costs, providing clean data for further optimisations
Tenjin
Singular
Kochava
Mparticle
Adjust
AppsFlyer
Branch
Detection Detect complex types of fraud in already attributed installs and can be
connected to any MMP by using state-of-art AI algorithms
Detection Layer
Detect the most complex fraud with our state-of-the-art detection AI
Detection
Detect the most complex fraud with our state-of-art detection AI
Our artificial intelligence engine analyzes thouthands of data points in
order to detect anomalies in traffic or user behaviour. It even detects AI-enabled fraud
Prevention Layer
Impressions
Clicks
Installs
Registrations
Activity
Purchases
Click Spam
Click Injection
Device Farms
Smart Bots
VTA Spoofing
Human
Our artificial intelligence engine analyzes thouthands of data points in
order to detect anomalies in traffic or user behaviour. It even detects AI-enabled fraud
Alongside with detecting more “traditional” types of fraud, Scalarr
Detection™ learns from traffic and can detect the slightest anomalies,
like incentivised human traffic, auto redirects or VTA Spoofing.
Directly saves up to 60% of ad budget.
Detects ~40% more fraud on average.
Allows to scale while keeping ROAS
Protection Suite TM
Using the power of data we are negotiating refunds for our
clients Furiously protecting ad spendings while keeping good
relations with publishers and ad networks