The Rise of Mobile App Install Ad Fraud. 2018 Outcomes
According to Scalarr’s estimates, the losses caused by app install ad fraud could reach $12.6 billion in 2019.
“The Rise of Mobile App Install Ad Fraud. 2018 Outcomes” provides a well-rounded overview of the current mobile ad fraud landscape and the newest, hard-to-detect threats you should be watching out for.
The study is based on data collected by Scalarr's data scientists during 2018 and includes the outcomes of the thought-out analysis of over 170 million installs and more than 22 billion events.
Highlights from the report include:
- The annual fraud rate has gone up by 25%: this type of crime is expected to be the biggest threat to online advertising over the next 5 years
- In 2019, the mobile app install fraud will likely double
- Mobile ad fraud has penetrated even trusted sources – nowhere is completely safe
- Completely new, harmful and smart types of fraud (smart bots, intelligent device farms, mixed fraud, etc.) are emerging every day.
Download the report to get the outcomes of the Scalarr's year-long study into mobile ad fraud!
The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud ...
Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it