The Ultimate Guide to App Install Fraud Types
According to Scalarr's estimates, in 2018 app install ad fraud could cause losses of $4.6 billion, which is more than 21% of the entire ad market.
Highlights from the report include:
- The detailed description of each type of fraud, including new and modified ones.
- How mobile fraudsters work and what techniques they use.
- Signs you're at risk and best practices how to deal with mobile ad fraud.
- Global app install ad fraud market in numbers and Scalarr findings.
The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud ...
Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it