The report provides a comprehensive list of all existing fraud types including classic, modified and new fraud types, as well as insights on how fraudsters operate and how to fight them back
According to Scalarr's estimates, in 2018 app install ad fraud could cause losses of $4.6 billion, which is more than 21% of the entire ad market.
Highlights from the report include:
- The detailed description of each type of fraud, including new and modified ones.
- How mobile fraudsters work and what techniques they use.
- Signs you're at risk and best practices how to deal with mobile ad fraud.
- Global app install ad fraud market in numbers and Scalarr findings.