Over a decade ago, the two juggernauts of mobile app stores were created: Google Play and Apple’s App Store. It’s impressive to think that in those few years, smartphones have transformed themselves from desirable objects to absolute necessities on a nearly global scale.
As one of the most profitable industries, the mobile app environment drives a lot of attention. But this attention is not always the best. You see, fraudsters are drawn to the billions of dollars that come with mobile apps and one of the most severely affected areas is user acquisition and app install campaigns.
For perspective, it’s expected that by 2022 the annual consumer spend in app stores will reach the $157 billion mark accompanied by over 258 billion downloads [source: App Annie] - formidable numbers that make us wonder what the future will look like in a mobile-dominated landscape.
Given the magnitude, fraudsters continue to up the ante and reverse-engineer their fraud techniques to remain hidden and carry on with stealing marketing dollars. From this gloomy standpoint, accuracy means everything when it comes to fraud detection.
Want to know why? Read on.