With my director Jane at DraftKings, we’re a pretty small team, so there's three main things we're getting with Scalarr.
The first is that they're just basically an extension of our team, really providing us with professionals who are well versed with fraud, engineering, data science. Finding those individuals is hard enough and getting them to come to your team is very hard, so that's a great thing that they're providing to us.
Secondarily, they're providing actionable insights. Data is one thing you can have. You can have all the data in the world, but if you don't have it in a readable actual format that actually makes sense to people, that's tough. You can't actually do anything with that. And, unfortunately, when we're dealing with fraud you not only have to go after partners and publishers to recoup those losses, but you also have to tell your managers, your exact team and everybody who are looking at this traffic, and saying, "hey, where's all that great traffic you were getting me before?" You have to be able to give them a nice graph and example of how this was fraud, and how we should have been buying it.
And thirdly, it's a security blanket. Scalarr is saving our time. Time is one of the essences and it's extremely valuable. If we can't vet with our small team every single last publisher source, every single install that comes through and so Scalarr gives us the assurance that all the traffic we're buying is truly incremental and not fraudulent. And that's priceless to us.