Just like any other industry, mobile gaming has its common growth metrics centered around customer acquisition. Being the growth-leader in the social casino category, Huuuge Games know how to set and, what’s even more important, achieve milestones. When asked about the Huuuge’s approach to measuring growth, Łukasz again referred to the importance of data.
“It depends on the genre we are talking about, but I believe our metrics don't differ much from the industry standards. We actually look at quite a few, depending on which level are we talking about. Yet, we like to think of ourselves as a data-driven company.”
“We calculate the returns in a standard way, there is no magic here. Though this is not the single measure to judge the success of the app,” states Łukasz on the company’s way of accessing ROI.
Huuuge’s data-driven approach to measuring the success of marketing activities also applies to the company’s rapid growth. When facing fierce competition in the crowded market, it’s only obvious that mobile app developers need to put their go-to strategies to test every time they consider launching new projects.
“Testing, iterating - all based on the hard data. And of course we have plans, but we'll announce them when the time comes,” claims Łukasz.
The primary driver of Huuuge Game’s remarkable success, however, seems to be the company’s well-kept secret.
“Oh come on, I cannot give away our secret sauce,” Łukasz says when asked about the company’s secret to success. “But one part of that is the fact that we are data-driven and try to be audacious in whatever we pursue.”