We Stand with Ukraine
18 stories found for
The anatomy of mobile ad fraud: Device Farms
Most anti-fraud solutions show too much information publicly and are easily reverse-engineered by fraudsters so they can emulate real users. Their Device Farms can fake post-install ...
Real-time app install ad fraud prevention: is it working?
The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...
What are the “Mixes” and how to identify this type of app install fraud
The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools
Mobile fraud is big business: here’s how game developers are fighting back
Gaming advertisers often have significant marketing budgets at their disposal, making the mobile gaming industry particularly interesting and attractive to fraudsters
Learn how machine learning can help mobile app developers to stop app install ad fraud
Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it
The one thing that moves user acquisition the wrong way
Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way
Read also:
The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...