Fighting ad fraud has an added layer of complexity when it comes to the mobile ecosystem, and it is mainly due to the severe fragmentation inherent to the industry. You see, in mobile, there are different operating systems, devices, media formats, and much more, which provide the perfect playing field for fraudsters to remain undetected.
But the battle against fraud is winnable and there are certain practices you can enforce to fight back, such as an internal fraud analytics team. But the most comprehensive solution against fraud attempts is to use an anti-fraud tool that is effective, accurate and provides a complete analysis of all types of fraud.
Ensure the integrity of your apps by joining forces with a data-driven, machine learning-based solution that helps you secure your marketing efforts against fraud. Join forces, fight fraud, and win.