Consider every detail to protect your ROI. Client case study
As the business primary KPI is Return on Investment (ROI), to protect it from fraudsters, each company should take a proactive approach to cleanup ad fraud from its traffic before it affects the wider ad budget and data. Let’s take a closer look at a client's case study on how Scalarr's anti-fraud tool helped not only save money, but also accelerate the growth of ROI.
Top mobile game developer with a monthly advertising budget for paid user acquisition of $4+ million.
Mobile games created by the developer are quite popular all over the world and are listed in the TOP-50 Free Games.
The client had a list of verified publishers and used the anti-fraud tool provided by the tracker. Advertising campaigns of one of these publishers consistently showed a positive ROI and users made in-app purchases. It goes without saying that the developer has scaled advertising campaigns with this publisher, investing even more money.
After the client has started using the anti-fraud solution from Scalarr, the first results showed that the traffic of this "trusted" publisher had a fairly large number of fraudulent installs. The historical data analysis showed that almost the whole number of installs generated by this source for the last 6 months was also fraudulent.
At first glance, traffic from this source looked very real and users even made purchases. But after receiving the analysis results from Scalarr and realizing that it was fraud, the client was not able to find these installs on his server. They were not there. Fancy that!
- 2x more fraud was prevented compared to the previous solution
- 70,5% of all detected fraudulent conversions were marked as Advanced Fraud Types
- 55% CPI rate decreased
- 10–15% of total media spend from ad fraud were saved
- 130% ROI increased
However, the true savings are even higher. Without anti-fraud protection app developers would still be advertising with such publishers, pushing even more dollars towards fraudsters that can’t be calculated.