Unveiling a new fraud scheme
As we’ve covered, fraud patterns in ad views were typically overlooked as many fraud detection tools considered them non-fraudulent by default. Thus, VTA campaigns were not analyzed in detail - giving headway to fraudsters to advance their criminal methods.
Scalarr is the only anti-fraud solution that makes use of several layers of Machine Learning algorithms to analyze data from mobile ad campaigns in all stages, starting from views, clicks, installs, and unlocking post-install events analytics.
This comprehensive analysis coupled with Scalarr’s machine learning-powered engine enables Scalarr to analyze patterns in views that show signs of irregular behavior.
Scalarr’s engine is non-stop working to not only detect all known fraud types but to also reveal new fraud patterns; that is how Scalarr, after validating traffic analysis results, is the only anti-fraud solution that can confidently confirm the discovery of the new fraud type to watch out for - Complex VTA Spoofing.