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The anatomy of mobile ad fraud: Mixed Fraud
In 2019 the level of fraudsters’ sophistication increased dramatically: they have learned to blend together different techniques and manipulate the system by imitating real user beha...
The anatomy of mobile ad fraud: Soft Fraud
Soft Fraud comes out of publishers that are dragging a part of the advertiser's organic traffic to themselves, manipulating display / click attribution models
The anatomy of mobile ad fraud: Smart Bots
Smart Bots can fully emulate user behavior with high accuracy by performing in-app activities for up to 30 days after install
The anatomy of mobile ad fraud: Modified Click Spam
Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect
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The anatomy of mobile ad fraud: Incentive
Incentive Fraud happens when real users are motivated to install an app/game in return for receiving some form of reward
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