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The anatomy of mobile ad fraud: Modified Click Spam
Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect
The anatomy of mobile ad fraud: Click Injection
In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs
The one thing that moves user acquisition the wrong way
Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way
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The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...