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What to Expect From Mobile Ad Fraud in 2020
With the beginning of a new decade upon us and many challenges ahead, we've curated the list of mobile ad fraud trends to know in 2020
Fraudsters found a new way to steal revenue from advertisers - Complex VTA Spoofing
Fraudsters have upped the ante and are now operating under a new scheme - Complex VTA Spoofing, which is the method of faking tracking links to spoof clicks as impressions
The anatomy of mobile ad fraud: Soft Fraud
Soft Fraud comes out of publishers that are dragging a part of the advertiser's organic traffic to themselves, manipulating display / click attribution models
True Machine Learning is the Strongest Weapon to Fight App Install Ad Fraud - A Fireside Chat with Draftkings. MAU 2019
Don’t let fraud dictate your user acquisition strategy. Learn why a manual, rules-based approach to fraud detection pales in comparison to an advanced machine learning based approach
The issue with rules is that they tend to be outdated very quickly. Fraudsters are able to reverse-engineer them very quickly and you are not protected let alone from any sophisticat...
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The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...