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What are the “Mixes” and how to identify this type of app install fraud
The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools
Shopping apps is a tidbit for mobile fraudsters in 2018: dive insight into Joom experience
Shopping apps, for which the CPI is 35% higher than the average, are at high risk for the mobile ad fraud. Let’s dive into Joom experience of dealing with the app install fraud
Mobile fraud is big business: here’s how game developers are fighting back
Gaming advertisers often have significant marketing budgets at their disposal, making the mobile gaming industry particularly interesting and attractive to fraudsters
Learn how machine learning can help mobile app developers to stop app install ad fraud
Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it
The one thing that moves user acquisition the wrong way
Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way
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The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...