The mobile app industry has seen explosive growth in recent years - a fact that hasn’t gone unnoticed by fraudsters who are deliberately doing everything in their power to steal from marketing budgets.
And to make matters worse, one of the biggest trends in the mobile ad industry is the speed with which fraudsters reverse-engineer their schemes to remain undetected, deploying new, more sophisticated, advanced, and dangerous fraud types to fly under the radar. Mobile app marketers must take robust protective measures to safeguard the integrity of their apps and make data-driven decisions.
Gone are the days where traditional anti-fraud solutions could get the job done; nowadays, the single, most effective strategy is to make use of machine learning anti-fraud solutions that specialize in this intelligent technology to not only detect existing fraud types but to also discover hidden new fraud types. All with the accuracy, reliability, and scalability that only machine learning can guarantee.