- How do you see Scalarr and fraud detection evolving in the future?
Yuriy Yashunin: Based on our experience, we can argue that in the future, fraudsters will continue to evolve and refine their fraud technology. We foresee that fraudsters will continue the ongoing process of reverse engineering anti-fraud solutions, which will allow them to respond more quickly to the disclosure of their fraud schemes and modify them accordingly. A new study from Juniper Research forecasts that advertisers will lose $42 billion of ad spend globally this year to fraudulent activities and by 2023 advertisers’ total loss to fraud will exceed $100 billion. But if fraudsters go hard, we go harder.
In this heady industry, those ones that have experience and expertise on their side are come up on top. At Scalarr, we will continue our journey to deliver a comprehensive and integrated customer protection solution against mobile ad fraud that is applicable on all ad layers, including impressions, clicks, installs, actions or events, purchases, and more. And to strengthen our expertise, we've invited mobile industry experts to join our team as advisors. Stuart Smith-Lewis, former General Manager at GSN Games, and Bennett Rosenblatt, Programmatic Technology Lead at Uber, help us strategize and plan our approach about addressing mobile ad fraud.
Thus, Scalarr customers will be fully protected from any possible types of fraud.