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The anatomy of mobile ad fraud: Device Farms
Most anti-fraud solutions show too much information publicly and are easily reverse-engineered by fraudsters so they can emulate real users. Their Device Farms can fake post-install ...
The anatomy of mobile ad fraud: Bots
Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud
Real-time app install ad fraud prevention: is it working?
The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...
How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud
There is less room for "gut feelings" and applying old learning to the ever-changing mobile landscape
The anatomy of mobile ad fraud: Click Injection
In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs
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The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...