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Highlights from MAU Vegas 2019 collected for you by Scalarr
The MAU conference has grown into one of the most important mobile events in the world and should be on the calendar of all mobile-focused marketers
The anatomy of mobile ad fraud: Smart Bots
Smart Bots can fully emulate user behavior with high accuracy by performing in-app activities for up to 30 days after install
The anatomy of mobile ad fraud: Modified Click Spam
Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect
MAU 2019 - Rock on mobile growth!
Stop fraud - Take control!
The anatomy of mobile ad fraud: Incentive
Incentive Fraud happens when real users are motivated to install an app/game in return for receiving some form of reward
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