18 stories found for

The anatomy of mobile ad fraud: Click Injection

In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs

The anatomy of mobile ad fraud: Click Spam

Stay ahead of fraudsters by understanding the anatomy of classic Click Spam

What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools

Shopping apps is a tidbit for mobile fraudsters in 2018: dive insight into Joom experience

Shopping apps, for which the CPI is 35% higher than the average, are at high risk for the mobile ad fraud. Let’s dive into Joom experience of dealing with the app install fraud

Learn how machine learning can help mobile app developers to stop app install ad fraud

Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it

The one thing that moves user acquisition the wrong way

Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way
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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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