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What to Expect From Mobile Ad Fraud in 2020
With the beginning of a new decade upon us and many challenges ahead, we've curated the list of mobile ad fraud trends to know in 2020
Fraudsters found a new way to steal revenue from advertisers - Complex VTA Spoofing
Fraudsters have upped the ante and are now operating under a new scheme - Complex VTA Spoofing, which is the method of faking tracking links to spoof clicks as impressions
How Does Mobile Ad Fraud Impact Your ROI?
The hidden costs of mobile ad fraud impact can be multiple times higher than direct losses shown in the report of your anti-fraud solution
The anatomy of mobile ad fraud: Bots
Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud
Real-time app install ad fraud prevention: is it working?
The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...
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The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...