22 stories found for

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How ZiMAD boosts performance and saves marketing budget with Scalarr anti-fraud

Find out how ZiMAD leverages Scalarr’s Anti-Fraud Solution to fight mobile ad fraud, save marketing budget, and boost performance

Article

Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data

Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rules the best idea when it comes to f...

Article

True Machine Learning is the Strongest Weapon to Fight App Install Ad Fraud - A Fireside Chat with Draftkings. MAU 2019

Don’t let fraud dictate your user acquisition strategy. Learn why a manual, rules-based approach to fraud detection pales in comparison to an advanced machine learning based approach

The issue with rules is that they tend to be outdated very quickly. Fraudsters are able to reverse-engineer them very quickly and you are not protected let alone from any sophisticat...

Article

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and channels of reverse engineering

Article

The anatomy of mobile ad fraud: Bots

Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud

Report

The Rise of Mobile App Install Ad Fraud. 2018 Outcomes

This report provides the mobile market data and app install fraud trends we observed in 2018

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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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