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The anatomy of mobile ad fraud: Incentive
Incentive Fraud happens when real users are motivated to install an app/game in return for receiving some form of reward
The anatomy of mobile ad fraud: Device Farms
Most anti-fraud solutions show too much information publicly and are easily reverse-engineered by fraudsters so they can emulate real users. Their Device Farms can fake post-install ...
The anatomy of mobile ad fraud: Bots
Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud
How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud
There is less room for "gut feelings" and applying old learning to the ever-changing mobile landscape
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The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...