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6 stories found for

The anatomy of mobile ad fraud: Modified Click Spam

Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect
Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business
Reverse engineering as one of the most advanced tools of fraudsters

Real-time app install ad fraud prevention: is it working?

The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...

What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools

Shopping apps is a tidbit for mobile fraudsters in 2018: dive insight into Joom experience

Shopping apps, for which the CPI is 35% higher than the average, are at high risk for the mobile ad fraud. Let’s dive into Joom experience of dealing with the app install fraud
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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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