57 stories found for

Introducing BlockList™ - Scalarr’s New Pre-Bid Ad Fraud Prevention Service

Article

Why is ad fraud detection a form of modern art?

Report

Read our Latest Report: The Outcomes & Biggest Mobile Ad Fraud Schemes of 2019

This report includes the 2019 insights as well as some of the most prominent cases that showed the biggest fraud schemes in the industry

Report

10-Step Checklist for Successful Ad Fraud Protection in 2020

From the analysis of in-app events to anomalies in the event funnel, this 10-step checklist is packed with insights that will help mobile marketers reduce fraud significantly

Article

Accuracy In Ad Fraud Detection: Even 1% In Errors Can Cause Major Losses

Why is accuracy so important in fraud detection? Fraud losses are expected to reach $16.1 billion in 2020. Think of it this way, 1% of this amount is 161 million U.S. dollars.

Article

What to Expect From Mobile Ad Fraud in 2020

With the beginning of a new decade upon us and many challenges ahead, we've curated the list of mobile ad fraud trends to know in 2020

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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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