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Real-time app install ad fraud prevention: is it working?
The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...
The anatomy of mobile ad fraud: Click Injection
In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs
What are the “Mixes” and how to identify this type of app install fraud
The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools
Shopping apps is a tidbit for mobile fraudsters in 2018: dive insight into Joom experience
Shopping apps, for which the CPI is 35% higher than the average, are at high risk for the mobile ad fraud. Let’s dive into Joom experience of dealing with the app install fraud
Mobile fraud is big business: here’s how game developers are fighting back
Gaming advertisers often have significant marketing budgets at their disposal, making the mobile gaming industry particularly interesting and attractive to fraudsters
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The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...