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Highlights from MAU Vegas 2019 collected for you by Scalarr
The MAU conference has grown into one of the most important mobile events in the world and should be on the calendar of all mobile-focused marketers
The anatomy of mobile ad fraud: Bots
Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud
How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud
There is less room for "gut feelings" and applying old learning to the ever-changing mobile landscape
The anatomy of mobile ad fraud: Click Injection
In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs
The anatomy of mobile ad fraud: Click Spam
Stay ahead of fraudsters by understanding the anatomy of classic Click Spam
What are the “Mixes” and how to identify this type of app install fraud
The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools
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The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...