57 stories found for

Why “Trusted” Traffic Sources May No Longer Be Trustworthy

Redistributing marketing budgets to "trusted" sources isn’t a cure-all solution, and there are pros and cons for using both "blind" and "trusted" sources in any marketing campaign

Article

MAU 2019 - Rock on mobile growth!

Stop fraud - Take control!

Article

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and channels of reverse engineering

Customer Stories

How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud

There is less room for "gut feelings" and applying old learning to the ever-changing mobile landscape

Customer Stories

Shopping apps is a tidbit for mobile fraudsters in 2018: dive insight into Joom experience

Shopping apps, for which the CPI is 35% higher than the average, are at high risk for the mobile ad fraud. Let’s dive into Joom experience of dealing with the app install fraud

Report

The Ultimate Guide to App Install Fraud Types

The report provides a comprehensive list of all existing fraud types including classic, modified and new fraud types, as well as insights on how fraudsters operate and how to fight t...

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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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