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The anatomy of mobile ad fraud: Smart Bots
Smart Bots can fully emulate user behavior with high accuracy by performing in-app activities for up to 30 days after install
TextNow Case Study: How Scalarr Helped Save +$790K with Fraud Detection
From known fraud types like smart bots and click spam, to a newly discovered fraud type called Complex VTA Spoofing, this case is packed with lots of interesting info.
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The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...