14 stories found for
How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud
There is less room for "gut feelings" and applying old learning to the ever-changing mobile landscape
What are the “Mixes” and how to identify this type of app install fraud
The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools
The Ultimate Guide to App Install Fraud Types
The report provides a comprehensive list of all existing fraud types including classic, modified and new fraud types, as well as insights on how fraudsters operate and how to fight t...
Accuracy In Ad Fraud Detection: Even 1% In Errors Can Cause Major Losses
Why is accuracy so important in fraud detection? Fraud losses are expected to reach $16.1 billion in 2020. Think of it this way, 1% of this amount is 161 million U.S. dollars.
Check out our “The Ultimate Guide to Mobile Ad Fraud Types 2.0” report - revamped and packed with 2019 findings
This updated report includes all app install fraud types to help marketers make data-driven decisions and assess the quality of acquired installs
Latest Trends in Mobile Ad Fraud 2019
Mobile ad fraud can be mercurial; changing without a moment’s notice. Stay on top of things and read this post with the latest trends for 2019
The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...