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What to Expect From Mobile Ad Fraud in 2020

With the beginning of a new decade upon us and many challenges ahead, we've curated the list of mobile ad fraud trends to know in 2020

Q&A With Mikhail Biteryakov, Traffic Analyst at Joom: The Recipe to Optimize User Acquisition

Every great recipe is made up of detailed ingredients, and Mikhail Biteryakov - traffic analyst at Joom - shares his unique formula to optimize user acquisition

The anatomy of mobile ad fraud: Mixed Fraud

In 2019 the level of fraudsters’ sophistication increased dramatically: they have learned to blend together different techniques and manipulate the system by imitating real user beha...
Why Trusted Traffic Sources May No Longer Be Trustworthy

How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud

There is less room for "gut feelings" and applying old learning to the ever-changing mobile landscape

What are the “Mixes” and how to identify this type of app install fraud

The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools
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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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