9 stories found for

Article

What to Expect From Mobile Ad Fraud in 2020

With the beginning of a new decade upon us and many challenges ahead, we've curated the list of mobile ad fraud trends to know in 2020

Interviews

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr first-hand from the company's founders.

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Customer Stories

How ZiMAD boosts performance and saves marketing budget with Scalarr anti-fraud

Find out how ZiMAD leverages Scalarr’s Anti-Fraud Solution to fight mobile ad fraud, save marketing budget, and boost performance

Article

How Does Mobile Ad Fraud Impact Your ROI?

The hidden costs of mobile ad fraud impact can be multiple times higher than direct losses shown in the report of your anti-fraud solution

Article

Why “Trusted” Traffic Sources May No Longer Be Trustworthy

Redistributing marketing budgets to "trusted" sources isn’t a cure-all solution, and there are pros and cons for using both "blind" and "trusted" sources in any marketing campaign

Article

Reverse engineering as one of the most advanced tools of fraudsters

With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and channels of reverse engineering

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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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