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16 stories found for
Q&A With Mikhail Biteryakov, Traffic Analyst at Joom: The Recipe to Optimize User Acquisition
Every great recipe is made up of detailed ingredients, and Mikhail Biteryakov - traffic analyst at Joom - shares his unique formula to optimize user acquisition
The one thing that moves user acquisition the wrong way
Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way
UALand: Where is the treasure hidden?
The hunt for treasure in the marketing world grows fiercer as Marketers and UA Managers look for gold, a.k.a. trying to attract new users. Are you doing everything it takes to scale ...
What to Expect From Mobile Ad Fraud in 2020
With the beginning of a new decade upon us and many challenges ahead, we've curated the list of mobile ad fraud trends to know in 2020
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The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...