46 stories found for

iOS 14.5 Insights

Fraudster’s perspective on IDFA’s opt-in nature

iOS 14.5 Insights

Ad Fraud Risks in the Post-iOS 14 Era: Scalarr Joins the MGS Deep Dives IDFA Conference

iOS 14.5 Insights

New Privacy Updates for iOS 14 Make Marketers Lives Harder And Fraudsters Are Loving It

Article

Accuracy In Ad Fraud Detection: Even 1% In Errors Can Cause Major Losses

Why is accuracy so important in fraud detection? Fraud losses are expected to reach $16.1 billion in 2020. Think of it this way, 1% of this amount is 161 million U.S. dollars.

Scalarr won Effective mobile marketing awards

News

Scalarr Wins "The Most Effective Anti-fraud Solution" at the 2019 Effective Mobile Marketing Awards

Effective Mobile Marketing Awards named Scalarr the winner in "Most Effective Anti-fraud Solution"

Article

The Ugly Truth About Fraud in 2019

The most popular fraud types are in fact bots and smart bots, which are both responsible for 57% of all mobile ad fraud in 2019

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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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