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Research: Risk of fraud in so-called "trusted" traffic sources

With data that spans January 2019 to August 2020, this report includes a detailed list of the app_ids with confirmed fraud and the potential harm this poses for the advertising indus...
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What to Expect From Mobile Ad Fraud in 2020

With the beginning of a new decade upon us and many challenges ahead, we've curated the list of mobile ad fraud trends to know in 2020

How Does Mobile Ad Fraud Impact Your ROI?

The hidden costs of mobile ad fraud impact can be multiple times higher than direct losses shown in the report of your anti-fraud solution

The anatomy of mobile ad fraud: Soft Fraud

Soft Fraud comes out of publishers that are dragging a part of the advertiser's organic traffic to themselves, manipulating display / click attribution models
Why Trusted Traffic Sources May No Longer Be Trustworthy
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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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